Paramount has released a new motion poster for J.J. Abrams new film Star Trek Into Darkness including elements from both the teaser poster and teaser trailer. I think Paramount made a wise decision in focusing it’s marketing around Benedick Cumberbatch. It’s reminiscent of the use of Heath Ledger’s joker in the marketing for The Dark Knight.
Here’s the official synopsis for Star Trek Into Darkness:
In Summer 2013, pioneering director J.J. Abrams will deliver an explosive action thriller that takes Star Trek Into Darkness. When the crew of the Enterprise is called back home, they find an unstoppable force of terror from within their own organization has detonated the fleet and everything it stands for, leaving our world in a state of crisis. With a personal score to settle, Captain Kirk leads a manhunt to a war-zone world to capture a one man weapon of mass destruction. As our heroes are propelled into an epic chess game of life and death, love will be challenged, friendships will be torn apart, and sacrifices must be made for the only family Kirk has left: his crew.